Affiliate marketing platform Affilka released a report on player activity during the 2026 FIFA World Cup. Over the tournament's 40-day run, registration numbers rose by 64.48 percent to reach four million accounts.
The platform's tracking system recorded a 26.14 percent increase in sportsbook wagering volume across monitored operators. This growth corresponds with the extended tournament schedule and increased user activity during the event.
Casino Vertical Performance
Hybrid operators recorded audience migration toward casino games during the same period. Casino betting volume climbed by 7.09 percent, totaling €1.42 billion across the tracked network. The data shows user movement between sports and casino sections throughout the championship.